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Case study Casual Dining
The Crystal Palace Market
iiko, the world's hottest POS restaurant management system, has made life simpler, faster and more profitable for The Crystal Palace Market in London.
This popular restaurant believes in ultra-fresh and flavoursome food. Its innovative culinary concept centres on giving food the respect it deserves — by simply grill-searing fish, meat and chicken to lock in the natural flavours. The team sources the best local ingredients, customers pick what they like from the wide selection of market produce and the chefs prepare it for them, right on the spot.
With iiko, the restaurant has increased revenues.
Managers at The Crystal Palace Market have used iiko's marketing programs to generate extra income through customer management loyalty programmes, while also improving employee efficiency. The cloud-based system provides the tools to do both — on a single platform that's so simple for everyone to use.
How the World's End Market rates iiko ...
Fast and intuitive: Those are two words that sum up so much about iiko — from order taking, through to our daily operations, and getting those valuable insights we need about what's happening within our business.
Edward Skilton, Manager of The Crystal Palace Market
Ease of use
Employees love the simplicity of iiko. The POS is intuitive, the tools are straightforward, and the time needed to train new staff has reduced significantly.
Efficiency
Team members spend less time on routine tasks. The inventory controls have reduced waste. And incentive programmes are keeping everyone motivated.
Sales
With iiko's loyalty tools, the restaurant has been able to identify returning customers and roll out marketing programmes to generate higher revenues.
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